A Production Foundation | A Content Engine
January 9th, 2023
Something to Think About
As technology advances, it becomes easier and easier to create a high-quality podcast. But, when we say “high-quality” we often are only covering the tech side.
Yes, you need a solid microphone, a webcam (actually, you need this camera), a recorder, decent lighting, and some headphones. However, one can spend so much of their time making sure that they look and sound terrific that they don’t spend enough on the thing that actually keeps people listening: Content.
Think of your podcast like this Corvette C8 z06:
The cosmetics of the car are amazing, you’ve got a great set of wheels, a slick paint job, a spoiler, and everything you’d need for people to gather around it outside of the grocery store parking lot taking photos. But, if that car doesn’t start or drive as fast as you’d think, it’s not exciting enough to keep people watching you toy around with it. The engine, together with the foundation of the car is what makes the people swoon over your Corvette.
The foundation of your podcast should be built on great technology. Without it, people have a myriad of alternatives with high-quality production, and they’ll ditch your show. But you need to spend even more time developing your skills as a host.
You need to be entertaining, and interesting, and if you’re going to have guests they need to be as high-quality that you can find. You need to pick a topic that you find interesting and pursue truth behind that topic in a way that engages a listener.
There are tools that I’ll be sharing this week on my YouTube channel and podcast on how to do this.
Something to Read
Corporate spending in the Podcast space is slowing down, apparently that means the industry is dead! How will this space ever survive if we don’t constantly have Podcast startups being born and exiting to Spotify and Amazon???
In this week’s article, written by Oracles of Genius at Bloomberg, you can read that
“This past year, podcasting finally achieved one of the ultimate signifiers of middle age — an unsettling realization that the best days of its high-spirited youth may now be behind it.”
And in literally the NEXT sentence:
“While overall podcasting revenue and listenership continue to grow…”
I get no sense that Podcasting is struggling (at least not in the way that journalism is). We’re only nearing the 20-year mark for the industry from a definitional standpoint, and I’d argue we’re not even 7 years into Podcasting as a legitimate threat to other mediums.
Feel free to read on, “The Great Podcasting Market Correction” by Ashley Carman and Lucas Shaw.
Something to Watch
The Podcast Super Friends came together last week to give our predictions for Podcasting in 2023. We touch on everything from Dynamic Ad Insertions to AI, to the explosion of video. Enjoy!
“The price good men pay for indifference to public affairs is to be ruled by evil men.”
― Plato